Positioning and Communication on Social Media - BBCS 2025

May 15 - 17, 2025 Brasilia - Brazil

Positioning and Communication on Social Media

ROOM E
8 am – 12 pm

Daniel Buttro (BRA)

Coordinator

Fabiana Baroni Alves Makdissi (BRA)

Coordinator

Karla Viandell (BRA)

Coordinator

Leonardo Ribeiro Soares (BRA)

Coordinator

Mariana Mesquita Gomes Caitano (BRA)

Coordinator

PART 1
8 am – 10 am

8 am – 8:15 am
Opening

Daniel Buttros (BRA)

Leonardo Ribeiro Soares (BRA)

8:15 am - 8:30 am
The doctor who communicates

Daniel Buttros (BRA)

8:30 am – 9 am
Branding - communication behind the brand

Karla Viandell (BRA)

9 am - 10 am
Instagram workshop - Bio, highlights, stories, etc

Daniel Buttros (BRA)

Debater

Fabiana Baroni Alves Makdissi (BRA)

Debater

Karla Viandell (BRA)

Debater

Leonardo Ribeiro Soares (BRA)

Debater

Mariana Mesquita Gomes Caitano (BRA)

Debater

Leonardo Ribeiro Soares (BRA)

Debater

10 am – 10:30 am
Coffee Break

Rodrigo Pepe Costa (BRA)

PART 2
10:30 am – 12 pm

10:30 am – 11:30 am
Strategic and intentional content

Karla Viandell (BRA)

11:30 am - 12 pm
Reels Workshop (information + connection)

Daniel Buttros (BRA)

Debater

Fabiana Baroni Alves Makdissi (BRA)

Debater

Karla Viandell (BRA)

Debater

Leonardo Ribeiro Soares (BRA)

Debater

Mariana Mesquita Gomes Caitano (BRA)

Debater

Leonardo Ribeiro Soares (BRA)

Debater

Schedule subject to change.